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 FAF will build a rock-solid foundation that can deliver reliable top-line sales and
bottom-line profit, and solid returns on invested capital. We will achieve our
objectives through a strategic marketing management process with a focused marketing
strategy. This strategy specifies a target market and a related marketing mix. A
clear definition of these two interrelated parts (target market and marketing
mix) is fundamental for the success of this or any project.
The target market is a fairly homogeneous (similar) group
of customers to whom the company wishes to appeal.
The marketing mix is the controllable variables the company
combines to satisfy the target group. The
four main drivers (4 Ps) of our marketing strategy will be products, place,
price and promotion. The following
are strategy decision areas, covered by FAF are organized by the 4 Ps.:
 | Product
(the good or service for the target’s market) includes physical good,
service, features, benefits, quality level, accessories, installation,
instructions, warranty, product lines, packaging and branding. |
| Place
(reaching the target) includes objectives, channel type, market exposure,
kinds of middlemen, kinds and location of stores, how to handle transporting
and storing, service levels, recruiting middlemen and managing channels. |
| Promotion
(telling and selling the customer) includes objectives, promotion blend, creativity,
salespeople (kind, number, selection, training, motivation, etc.), advertising
(targets, kinds of ads, media type, copy thrust, prepared by whom, etc.), sales
promotion, publicity and events. |
| Price
(making it right) includes objectives, flexibility, level over product life
cycle, geographic terms, discounts and allowances. |
FAF will achieve your goals while creating or enhancing
your corporate image and improving your bottom line. We will develop and
execute, customer driven integral marketing strategies, based on research, using
creativity, advertising, sales promotions and publicity.
Specific promotional services we provide are:
| Creative
Services: Our specialties include brand identity development through
the use of design and graphic arts (illustration, logos, typography).
We have experience designing and printing product and sale catalogs.
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| Advertising:
We will develop sound advertising strategies and brilliant execution to
achieve your corporate long-term goals, by answering the five questions,
Who? When? How often? Where? What?. Creative specialists will deliver
targeted messages, with impact, evaluating: print, TV, radio, video,
computer-aided design, outdoor advertising, the Internet and other new
communication technologies.
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| Sales
Promotions: We will help build your sales by creating new business;
by increasing your customer's frequency and by increasing your customers
average check. This will be achieved by inducing trial, offering premiums,
rewards, discounting, and tie-in promotions with other non-competitive, same
target, companies. We will accomplish this with direct online tactics
including web promotions, e-mail marketing and direct offline tactics
including direct marketing (including use of our proprietary, extensive data
base), etc.
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| Publicity:
Our role is to build and protect your corporate image through media and
public relations (issues and crisis management), financial relations,
customer relations, publications and internal communications. We will
deliver the expertise to generate, through our contacts, coverage that
delivers the right strategic message.
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| Events:
Wintec's creative and experienced team specialized in event planning and
implementation will take care of every detail to assure a successful event,
achieve your goals and exceed your guests' expectations. From a small
business meeting to a large corporate event, we have the know-how, including
proprietary databases on targeted audiences. We will provide and execute
unique concepts for each one of your events, taking care of every detail,
including invitation design, mailings, follow-up, banqueting menu, music,
audio, visual & special effects, scenography, coordination, that will
result in an unforgettable ambience and a desired outcome. |
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